Social media is making a bold statement in the business world: Its benefits extend far beyond personal and external marketing use. Companies that heed its message and apply it to their internal organization are going to emerge more competitive than ever before. Let’s take a closer look at two ways internal social media is driving collaboration and competitive advantage.

Unifying Your Workforce

It’s often said a company’s greatest asset is its people. Their skills, experience and knowledge fuel your business success. Social media is effectively integrating all of that expertise and creativity into one cohesive community. Here are some examples:

  • Employee profile pages make it easy for workers to put a face to a name, learn about each other, share experiences, discover common interests and connect more dynamically.
  • Team members can communicate with one another via real-time status updates and instant messaging—saving time and providing a reliable transcript of information for other employees.
  • A simple search can quickly identify subject-matter experts all throughout an organization, making it easy to tap into reservoirs of knowledge for specific projects.

No matter how big the enterprise or where employees are located, there is a sense of real camaraderie because workers feel connected.

Stimulating Knowledge Sharing

Your employees bring a unique realm of expertise to your organization. Essentially, they are storehouses of knowledge—but often, self-contained. Social media is effectively lifting the lids of these valuable knowledge sources and allowing the entire organization to glean from their wisdom. Consider these examples:

  • Departments or individuals can create wikis that capture their knowledge in one place and provide useful insight to the entire organization.
  • Employee blogs give workers a voice and offer a vibrant forum where knowledge can be shared, tagged and rated for content usefulness.
  • Workers can post project updates and draw employees into the conversation with valuable dialogue.
  • Specific links, bookmarks and documents can be posted on employee pages and tagged for other associates to review and comment on.
  • Projects are not replicated because everyone is in the loop and existing knowledge is easily leveraged.
  • Subject-matter expertise is captured so when key individuals leave an organization, they don’t take all of their knowledge with them.

By making the transfer of knowledge a simple, everyday function, employees are able to quickly access the resources and information they need to do their job better.


Join us again as we finish our discussion on internal social media and its ability to expedite problem solving and inspire innovation.


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